Brand & Visual Identity
SOMOS JUMPERS
Visual identity and campaign system created from scratch to position a high-energy brand and attract audiences through social content and motion assets.
Year :
2019
Company :
Somos Jumpers
Products :
Visual Identity
Scope :
5 weeks
Problem :
Somos Jumpers needed a complete visual identity to launch their brand and communicate an energetic, movement-driven personality. There were no previous brand assets — no colors, photography, or graphic system — and the main goal was to attract users through social media and campaign pieces.
Solution :
I designed a flexible visual identity system including logo, key visuals, graphic language, and motion pieces. The system was built to express energy, movement, and motivation, and was optimized for social formats, posters, and digital campaign assets to ensure consistency across channels.
Challenge :
The main challenge was building a recognizable and scalable brand from zero visual inputs. Without predefined colors, imagery, or style references, the system had to be defined conceptually first and then translated into adaptable graphic and motion elements for multiple formats.
Summary :
The project resulted in a cohesive brand and campaign toolkit that enabled consistent communication across social and promotional channels, giving the brand a strong and expressive visual starting point.
More Projects
Brand & Visual Identity
SOMOS JUMPERS
Visual identity and campaign system created from scratch to position a high-energy brand and attract audiences through social content and motion assets.
Year :
2019
Company :
Somos Jumpers
Products :
Visual Identity
Scope :
5 weeks
Problem :
Somos Jumpers needed a complete visual identity to launch their brand and communicate an energetic, movement-driven personality. There were no previous brand assets — no colors, photography, or graphic system — and the main goal was to attract users through social media and campaign pieces.
Solution :
I designed a flexible visual identity system including logo, key visuals, graphic language, and motion pieces. The system was built to express energy, movement, and motivation, and was optimized for social formats, posters, and digital campaign assets to ensure consistency across channels.
Challenge :
The main challenge was building a recognizable and scalable brand from zero visual inputs. Without predefined colors, imagery, or style references, the system had to be defined conceptually first and then translated into adaptable graphic and motion elements for multiple formats.
Summary :
The project resulted in a cohesive brand and campaign toolkit that enabled consistent communication across social and promotional channels, giving the brand a strong and expressive visual starting point.
More Projects
Brand & Visual Identity
SOMOS JUMPERS
Visual identity and campaign system created from scratch to position a high-energy brand and attract audiences through social content and motion assets.
Year :
2019
Company :
Somos Jumpers
Products :
Visual Identity
Scope :
5 weeks
Problem :
Somos Jumpers needed a complete visual identity to launch their brand and communicate an energetic, movement-driven personality. There were no previous brand assets — no colors, photography, or graphic system — and the main goal was to attract users through social media and campaign pieces.
Solution :
I designed a flexible visual identity system including logo, key visuals, graphic language, and motion pieces. The system was built to express energy, movement, and motivation, and was optimized for social formats, posters, and digital campaign assets to ensure consistency across channels.
Challenge :
The main challenge was building a recognizable and scalable brand from zero visual inputs. Without predefined colors, imagery, or style references, the system had to be defined conceptually first and then translated into adaptable graphic and motion elements for multiple formats.
Summary :
The project resulted in a cohesive brand and campaign toolkit that enabled consistent communication across social and promotional channels, giving the brand a strong and expressive visual starting point.