Brand & Product Design
NATURIA - MODULAR VERTICAL GARDEN SYSTEM
Naturia is a modular vertical garden system for apartment balconies. The concept didn't exist in the market the way I envisioned it, so every decision had to be built from first principles.
Year :
2026
Company :
Naturia
Products :
Vertical garden
Scope :
5 weeks
Problem :
Most apartment balconies in Bogotá sit empty. Not because people don't want plants, but because the options available either take up too much floor space, look cheap, or require permanent installation that most renters can't do.
Vertical garden systems existed, but none were designed with modularity, premium aesthetics, and rental-friendly installation in mind at the same time. The market had pieces of the solution, never the whole thing.
Solution :
Naturia is a modular vertical garden system built around a French Cleat mounting mechanism. Modules lock into a wall-mounted rail by gravity, no drill needed after the initial installation. Users can add, remove, or rearrange modules freely.
Each module is built from sealed pine wood with an internal waterproof liner, protecting both the plant and the wall. The system scales from one module to five levels depending on the space and the user's preference.
The brand was designed to feel like nature with precision: warm materials, clean lines, editorial typography. Premium without being cold.
Challenge :
There was no direct reference to work from. Every decision had to be reasoned from scratch: how much weight can a balcony wall handle, how do you seal wood against constant moisture, how do you make a modular system feel intentional rather than improvised.
The hardest constraint was making it feel premium at a price point that makes sense for the target customer. That tension shaped every material choice, every finish, every detail of the brand.
Summary :
First units are sold and installed. A local wood furniture store is displaying the system as part of their showroom floor, bringing the product to a new audience without paid media.
A curated plant catalog is being built alongside the system to help customers choose the right plants for their light conditions and balcony orientation.
Learnings :
Building a physical product forces a kind of design honesty that digital work doesn't always require. You can't ship a fix the next day. Every decision about weight, material, and assembly had to be right before the first unit left the workshop.
The biggest lesson: when no reference exists, the constraints become the brief. Weight limits, moisture resistance, tool-free installation, and perceived premium quality were not just requirements, they were the design.
More Projects
Brand & Product Design
NATURIA - MODULAR VERTICAL GARDEN SYSTEM
Naturia is a modular vertical garden system for apartment balconies. The concept didn't exist in the market the way I envisioned it, so every decision had to be built from first principles.
Year :
2026
Company :
Naturia
Products :
Vertical garden
Scope :
5 weeks
Problem :
Most apartment balconies in Bogotá sit empty. Not because people don't want plants, but because the options available either take up too much floor space, look cheap, or require permanent installation that most renters can't do.
Vertical garden systems existed, but none were designed with modularity, premium aesthetics, and rental-friendly installation in mind at the same time. The market had pieces of the solution, never the whole thing.
Solution :
Naturia is a modular vertical garden system built around a French Cleat mounting mechanism. Modules lock into a wall-mounted rail by gravity, no drill needed after the initial installation. Users can add, remove, or rearrange modules freely.
Each module is built from sealed pine wood with an internal waterproof liner, protecting both the plant and the wall. The system scales from one module to five levels depending on the space and the user's preference.
The brand was designed to feel like nature with precision: warm materials, clean lines, editorial typography. Premium without being cold.
Challenge :
There was no direct reference to work from. Every decision had to be reasoned from scratch: how much weight can a balcony wall handle, how do you seal wood against constant moisture, how do you make a modular system feel intentional rather than improvised.
The hardest constraint was making it feel premium at a price point that makes sense for the target customer. That tension shaped every material choice, every finish, every detail of the brand.
Summary :
First units are sold and installed. A local wood furniture store is displaying the system as part of their showroom floor, bringing the product to a new audience without paid media.
A curated plant catalog is being built alongside the system to help customers choose the right plants for their light conditions and balcony orientation.
Learnings :
Building a physical product forces a kind of design honesty that digital work doesn't always require. You can't ship a fix the next day. Every decision about weight, material, and assembly had to be right before the first unit left the workshop.
The biggest lesson: when no reference exists, the constraints become the brief. Weight limits, moisture resistance, tool-free installation, and perceived premium quality were not just requirements, they were the design.
More Projects
Brand & Product Design
NATURIA - MODULAR VERTICAL GARDEN SYSTEM
Naturia is a modular vertical garden system for apartment balconies. The concept didn't exist in the market the way I envisioned it, so every decision had to be built from first principles.
Year :
2026
Company :
Naturia
Products :
Vertical garden
Scope :
5 weeks
Problem :
Most apartment balconies in Bogotá sit empty. Not because people don't want plants, but because the options available either take up too much floor space, look cheap, or require permanent installation that most renters can't do.
Vertical garden systems existed, but none were designed with modularity, premium aesthetics, and rental-friendly installation in mind at the same time. The market had pieces of the solution, never the whole thing.
Solution :
Naturia is a modular vertical garden system built around a French Cleat mounting mechanism. Modules lock into a wall-mounted rail by gravity, no drill needed after the initial installation. Users can add, remove, or rearrange modules freely.
Each module is built from sealed pine wood with an internal waterproof liner, protecting both the plant and the wall. The system scales from one module to five levels depending on the space and the user's preference.
The brand was designed to feel like nature with precision: warm materials, clean lines, editorial typography. Premium without being cold.
Challenge :
There was no direct reference to work from. Every decision had to be reasoned from scratch: how much weight can a balcony wall handle, how do you seal wood against constant moisture, how do you make a modular system feel intentional rather than improvised.
The hardest constraint was making it feel premium at a price point that makes sense for the target customer. That tension shaped every material choice, every finish, every detail of the brand.
Summary :
First units are sold and installed. A local wood furniture store is displaying the system as part of their showroom floor, bringing the product to a new audience without paid media.
A curated plant catalog is being built alongside the system to help customers choose the right plants for their light conditions and balcony orientation.
Learnings :
Building a physical product forces a kind of design honesty that digital work doesn't always require. You can't ship a fix the next day. Every decision about weight, material, and assembly had to be right before the first unit left the workshop.
The biggest lesson: when no reference exists, the constraints become the brief. Weight limits, moisture resistance, tool-free installation, and perceived premium quality were not just requirements, they were the design.