Hi
Hi
Andrés Felipe
Product
designer
I design products where the system decides before the user does.
I design products where the system decides before the user does.
what i design
I work across product, UX and content design, helping teams build digital experiences that are usable, clear and built to scale.
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
About me
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
Most of my work happens in places where decisions matter: drivers in route, restaurants taking orders, users navigating complex flows. I focus on making that easier without removing their control.
0+
0+
Years in Design & Digital Products
0+
0+
Years in Design & Digital Products
Call Today :
Call Today :
Email :
Email :
Featured Projects
A selection of projects where design works as a decision-making tool, shaping systems, reducing uncertainty and solving real problems at scale.
Product Design
DESIGNING RELIABLE BUSINESS HOURS FOR DRIVERS IN ROUTE
A project about helping drivers make better decisions on the road by designing a system of states, rules and language instead of adding more UI.
Product Design & Automation
AUTOMATING ORDER MANAGEMENT FOR A GROWING RESTAURANT
Emanuel Cocina was handling every order manually on WhatsApp. I designed a conversational system that automates the full flow, from menu browsing to order confirmation.
Product Design
RAYO - EXPERIMENTAL DRILL-POWERED MOBILITY VEHICLE
Award-winning experimental vehicle prototype powered by a cordless drill, designed and built for an international design and engineering competition in Germany.
Service Design · Accessibility · Urban Experience
DESIGNING AN ACCESSIBLE TOURISM ECOSYSTEM FOR A COMPLEX CITY
Bogotá 360° is a service and infrastructure concept that rethinks how people with reduced mobility access double-decker tourist buses, turning accessibility from an add-on into a system-level solution.
Hi
Hi
Interested in working together?
I care about designing products that make complex things easier to use and easier to understand.
Most of my work sits between product, systems and content design, especially in projects where ideas have to become something real and usable.
If that sounds close to what you're building, let's talk.
Email :
Email :
Currently based in Colombia · Open to remote & international roles
Hi
Hi
Andrés Felipe
Product
designer
I design products where the system decides before the user does.
I design products where the system decides before the user does.
what i design
I work across product, UX and content design, helping teams build digital experiences that are usable, clear and built to scale.
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
About me
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
Most of my work happens in places where decisions matter: drivers in route, restaurants taking orders, users navigating complex flows. I focus on making that easier without removing their control.
0+
0+
Years in Design & Digital Products
0+
0+
Years in Design & Digital Products
Call Today :
Call Today :
Email :
Email :
Featured Projects
A selection of projects where design works as a decision-making tool, shaping systems, reducing uncertainty and solving real problems at scale.
Product Design
DESIGNING RELIABLE BUSINESS HOURS FOR DRIVERS IN ROUTE
A project about helping drivers make better decisions on the road by designing a system of states, rules and language instead of adding more UI.
Product Design & Automation
AUTOMATING ORDER MANAGEMENT FOR A GROWING RESTAURANT
Emanuel Cocina was handling every order manually on WhatsApp. I designed a conversational system that automates the full flow, from menu browsing to order confirmation.
Product Design
RAYO - EXPERIMENTAL DRILL-POWERED MOBILITY VEHICLE
Award-winning experimental vehicle prototype powered by a cordless drill, designed and built for an international design and engineering competition in Germany.
Service Design · Accessibility · Urban Experience
DESIGNING AN ACCESSIBLE TOURISM ECOSYSTEM FOR A COMPLEX CITY
Bogotá 360° is a service and infrastructure concept that rethinks how people with reduced mobility access double-decker tourist buses, turning accessibility from an add-on into a system-level solution.
Hi
Hi
Interested in working together?
I care about designing products that make complex things easier to use and easier to understand.
Most of my work sits between product, systems and content design, especially in projects where ideas have to become something real and usable.
If that sounds close to what you're building, let's talk.
Email :
Email :
Currently based in Colombia · Open to remote & international roles
Hi
Hi
Andrés Felipe
Product
designer
I design products where the system decides before the user does.
I design products where the system decides before the user does.
what i design
I work across product, UX and content design, helping teams build digital experiences that are usable, clear and built to scale.
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
1. product & ux design
Problem framing and solution definition
End-to-end experience design
Usability validation and iteration
Interaction patterns and system thinking
2. Systems & Interaction Design
Design systems and reusable components
Interaction patterns across products
Consistency, accessibility and scalability
Collaboration with developers and product teams
3. Content & Platform Design
Information architecture and content structure
Designing for large catalogs and complex platforms
Clear hierarchy and decision support
Alignment between content, UX and business goals
About me
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
Most of my work happens in places where decisions matter: drivers in route, restaurants taking orders, users navigating complex flows. I focus on making that easier without removing their control.
0+
0+
Years in Design & Digital Products
0+
0+
Years in Design & Digital Products
Call Today :
Call Today :
Email :
Email :
Featured Projects
A selection of projects where design works as a decision-making tool, shaping systems, reducing uncertainty and solving real problems at scale.
Product Design
DESIGNING RELIABLE BUSINESS HOURS FOR DRIVERS IN ROUTE
A project about helping drivers make better decisions on the road by designing a system of states, rules and language instead of adding more UI.
Product Design & Automation
AUTOMATING ORDER MANAGEMENT FOR A GROWING RESTAURANT
Emanuel Cocina was handling every order manually on WhatsApp. I designed a conversational system that automates the full flow, from menu browsing to order confirmation.
Product Design
RAYO - EXPERIMENTAL DRILL-POWERED MOBILITY VEHICLE
Award-winning experimental vehicle prototype powered by a cordless drill, designed and built for an international design and engineering competition in Germany.
Service Design · Accessibility · Urban Experience
DESIGNING AN ACCESSIBLE TOURISM ECOSYSTEM FOR A COMPLEX CITY
Bogotá 360° is a service and infrastructure concept that rethinks how people with reduced mobility access double-decker tourist buses, turning accessibility from an add-on into a system-level solution.
Hi
Hi
Interested in working together?
I care about designing products that make complex things easier to use and easier to understand.
Most of my work sits between product, systems and content design, especially in projects where ideas have to become something real and usable.
If that sounds close to what you're building, let's talk.
Email :
Email :
Currently based in Colombia · Open to remote & international roles