About me
Andrés Felipe
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
I started in industrial design, which taught me to think about usability, accessibility and how people actually use things. Over time I moved into digital products, where I've spent the last few years working on UX and content for large-scale platforms like Mercado Libre.
Today I design digital experiences for products that operate at scale, often in contexts where users have to make fast decisions with incomplete information. My job is to make those moments feel less like guessing.
My background and path in design
I started my career in industrial design, where I built a foundation in human-centered thinking, usability and systems design.
Over time my focus shifted toward digital products and user experience, working on content and UX initiatives for large-scale platforms. Today I design digital experiences that balance user needs, accessibility and business constraints.
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
How I approach design problems
My process is grounded in understanding real problems, exploring different solutions and validating decisions through iteration. I care more about clarity and long-term usability than visual trends.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.
About me
Andrés Felipe
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
I started in industrial design, which taught me to think about usability, accessibility and how people actually use things. Over time I moved into digital products, where I've spent the last few years working on UX and content for large-scale platforms like Mercado Libre.
Today I design digital experiences for products that operate at scale, often in contexts where users have to make fast decisions with incomplete information. My job is to make those moments feel less like guessing.
My background and path in design
I started my career in industrial design, where I built a foundation in human-centered thinking, usability and systems design.
Over time my focus shifted toward digital products and user experience, working on content and UX initiatives for large-scale platforms. Today I design digital experiences that balance user needs, accessibility and business constraints.
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
How I approach design problems
My process is grounded in understanding real problems, exploring different solutions and validating decisions through iteration. I care more about clarity and long-term usability than visual trends.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.
About me
Andrés Felipe
Hi, I'm Andrés Felipe Díaz R. I'm a product designer with a background in industrial design, working at the intersection of UX, content and systems.
I started in industrial design, which taught me to think about usability, accessibility and how people actually use things. Over time I moved into digital products, where I've spent the last few years working on UX and content for large-scale platforms like Mercado Libre.
Today I design digital experiences for products that operate at scale, often in contexts where users have to make fast decisions with incomplete information. My job is to make those moments feel less like guessing.
My background and path in design
I started my career in industrial design, where I built a foundation in human-centered thinking, usability and systems design.
Over time my focus shifted toward digital products and user experience, working on content and UX initiatives for large-scale platforms. Today I design digital experiences that balance user needs, accessibility and business constraints.
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
product & content designer
Mercado Libre
Oct. 2022 - Jan. 2026
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
LEGAL DESIGNER
Banco de Bogotá
May. 2022 - Oct. 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
Designer
BPRO
2021 - 2022
How I approach design problems
My process is grounded in understanding real problems, exploring different solutions and validating decisions through iteration. I care more about clarity and long-term usability than visual trends.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
01.
Research & Problem Framing
Understanding the context, the users and the constraints behind the problem. Desk research, stakeholder inputs and clear goals before jumping into solutions.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
02.
Ideation & System Thinking
Exploring directions through sketches, flows and early wireframes. I focus on structure, user journeys and how decisions scale within a system.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
03.
Prototyping & Feedback
Translating ideas into low and mid-fidelity prototypes to test assumptions, gather feedback and refine interactions early.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
04.
Validation & Iteration
Iterating based on feedback, usability findings and technical constraints to improve clarity, accessibility and overall experience.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.
05.
Delivery & Communication
Preparing handoff, documentation and rationale so design decisions are understood and implemented as intended.