Social Impact Design
SOCIAL AWARENESS VIDEO PROJECT
Designing short-form video pieces to communicate social impact and increase foundation visibility.
Year :
2020
Company :
Fumdir
Products :
Video
Scope :
6 months
Problem :
The FUMDIR Foundation had a strong social mission, but limited visibility outside its immediate community.
Its work was not reaching broader audiences, and its presence across digital platforms was fragmented, reducing its ability to raise awareness and engagement.
Solution :
We designed and produced two short-form videos aimed at clearly communicating the foundation’s purpose and impact.
The videos were created to be easily shared across multiple platforms, helping translate a complex social mission into an accessible and emotionally resonant narrative.
Challenge :
The main challenge was not production, but condensing a sensitive social context into a clear, respectful, and engaging message.
Balancing emotional storytelling with clarity required careful decisions around narrative structure, pacing, and visual language.
Summary :
This project demonstrated how design and storytelling can amplify social impact.
By focusing on clarity, narrative intent, and distribution, the videos helped strengthen FUMDIR’s external presence and connection with a wider audience.
More Projects
Social Impact Design
SOCIAL AWARENESS VIDEO PROJECT
Designing short-form video pieces to communicate social impact and increase foundation visibility.
Year :
2020
Company :
Fumdir
Products :
Video
Scope :
6 months
Problem :
The FUMDIR Foundation had a strong social mission, but limited visibility outside its immediate community.
Its work was not reaching broader audiences, and its presence across digital platforms was fragmented, reducing its ability to raise awareness and engagement.
Solution :
We designed and produced two short-form videos aimed at clearly communicating the foundation’s purpose and impact.
The videos were created to be easily shared across multiple platforms, helping translate a complex social mission into an accessible and emotionally resonant narrative.
Challenge :
The main challenge was not production, but condensing a sensitive social context into a clear, respectful, and engaging message.
Balancing emotional storytelling with clarity required careful decisions around narrative structure, pacing, and visual language.
Summary :
This project demonstrated how design and storytelling can amplify social impact.
By focusing on clarity, narrative intent, and distribution, the videos helped strengthen FUMDIR’s external presence and connection with a wider audience.
More Projects
Social Impact Design
SOCIAL AWARENESS VIDEO PROJECT
Designing short-form video pieces to communicate social impact and increase foundation visibility.
Year :
2020
Company :
Fumdir
Products :
Video
Scope :
6 months
Problem :
The FUMDIR Foundation had a strong social mission, but limited visibility outside its immediate community.
Its work was not reaching broader audiences, and its presence across digital platforms was fragmented, reducing its ability to raise awareness and engagement.
Solution :
We designed and produced two short-form videos aimed at clearly communicating the foundation’s purpose and impact.
The videos were created to be easily shared across multiple platforms, helping translate a complex social mission into an accessible and emotionally resonant narrative.
Challenge :
The main challenge was not production, but condensing a sensitive social context into a clear, respectful, and engaging message.
Balancing emotional storytelling with clarity required careful decisions around narrative structure, pacing, and visual language.
Summary :
This project demonstrated how design and storytelling can amplify social impact.
By focusing on clarity, narrative intent, and distribution, the videos helped strengthen FUMDIR’s external presence and connection with a wider audience.